SERVICES
After a discovery session and assessment of your business's position within your industry, target market and performance of current strategies, Sandiford Marketing Co. will use unique insights and forward-thinking strategies to create custom solutions to achieve your marketing and business goals.
Strategy is where you want to go and how you’re going to get there. Together, we will identify challenges and opportunities to develop a plan to keep on track and connected to your business goals. Sandiford Marketing Co.'s involvement ranges from a consultant to bounce ideas off of to a built-in marketing department.
Content comes in many forms – photos, quotes, videos, blogs and so on. The purpose of creating content is to engage an audience. Let your brand shine through the content you create. Sandiford Marketing Co. is here to generate ideas and turn them into content while helping you to determine the right messages, for the right channels at the right time. (Photographers, videographers & writers are our friends)
IRL Application: content calendar, audience communication preferences, posts, tweets, video creation, captions, blog post ideas etc.
Tell people what they want to know. Show people why they should experience your business. Sandiford Marketing Co. creates purpose driven messages to showcase through strategic channels.
IRL Application: marketing plan, campaigns, content, promotions, audience profiles
A cohesive brand lets audiences know who you are and what you’re about. You want to make sure customers experiences align at every interaction. A brand story that resonates with audiences drives action from customers. Sandiford Marketing Co. will help ensure consistency at every corner through exploration of current branding and the development of aligned brand strategy.
IRL Application: modern logo development, brand messaging, brand colours, brand values