COURTNEY SANDIFORD, OWNER & STRATEGIST

Flashback, it's 2015, Courtney, a B.Comm. Marketing graduate from the Edwards School of Business was hungry to get to work in the inevitable 'real world'. She stumbled into an amazing marketing internship at a credit union in North-Western Ontario where she learned the tricks of the trade and by tricks of the trade she means learning to create from the heart. Over the years she's had many opportunities to work on a diverse portfolio of marketing projects that brought to light her passion for not only strategy and planning but the positive impact that those projects had on the people, businesses and charities involved. She is so excited to bring the launch of Sandiford Marketing Co. to spread her love for marketing and bring positive impact and value into future collaborations.

COURTNEY'S FAVOURITE PROJECTS

Courtney has had the privilege of working on a variety of marketing projects including brand development, community campaigns, digital strategy campaigns, event creation and execution, awareness campaigns, among others. Here are some highlights and examples of fun projects:

Zenhouse Productions - Brand Development

Zenhouse Productions was in need of a new brand identity to kick off the launch of some collaboration opportunities. This project included an in depth look into targets, positioning, background, messaging and business goals. The logo design was outsourced by a local designer.

Airborne Cheer Athletics - Brand Development

ACA was one of the first projects Courtney worked on. The project included collaborating with a local designer to create a logo that represented on brand themes with the names of the cheerleading teams within the program and aligned with industry branding. This brand development also included social media and digital strategy recommendations.

Copperfin Credit Union - Smile

This campaign was derived from the recognition of the members of Copperfin Credit Union. The local roots were very strong and the intention was for each of the home communities to feel special and appreciated. The staff participated in "Random Acts of Kindness" in each location sharing special gifts and memories for the residents in each place. Even the song was locally made special for this video. This campaign will also have a piece of Courtney's heart.

Copperfin Credit Union - #CloseToHome

This campaign was based on the strategy of featuring members AKA video testimonials. There were three gracious families that were approached and more than happy to talk about their experience with the credit union. Copperfin's biggest strength is how community focused the nature of their business is. A lot of the campaigns were derived from ideas aligning with that in mind.